How the company was founded
It was in the course of transmitting craftsmanship on YouTube through filming that we met.
I was deeply fascinated by traditional Japanese crafts and was captivated by their delicate techniques and beauty.
At the same time, however, I was confronted with the harsh environment that Japanese craftspeople face.
I felt strongly that we must do something to address the situation where many craftspeople, despite their outstanding skills, are unable to gain proper recognition and sales channels.
Objectives
Therefore, we have decided to sell what we have photographed.
By selling traditional crafts made by artisans facing these harsh realities, we aim to help them expand their sales channels and increase sales.
We do not sell everything. We have decided to only sell crafts that we have photographed, seen with our own eyes, and truly feel the value of and like.
We believe that we can bring true Japanese beauty to our users and help artisans lead sustainable lives.
Japanese products to the world
It is not just about selling products. It is also a place to strongly promote the appeal of Japan's traditional industries to the world and to have people in Japan and abroad reaffirm their value.
We hope to build new connections with people around the world by sharing Japanese culture and the stories behind it through crafts carefully made one by one by the hands of artisans.